These are the people that make your round-the-clock access to this innovative and groundbreaking way of managing your health possible.

Kenneth G. Sellers is the President and Founder of New World Health, ehealthxchange's parent institution.

Up until May 2005, Sellers was Group Vice President of Blue Cross and Blue Shield of Florida's South Florida Region. In this capacity, he was responsible for the company's health business in the 8 counties that make up South Florida.

Sellers joined BCBSF in August 1988, and, during his tenure with the company, he provided leadership in a number of different capacities. He has been Vice President to Marketing Services, Individual and Small Group market segments, Product and Market management and the Northeast region. Sellers has also worked to advance BCBSF's E-business capabilities, including leading development of new opportunities like PersonalPath and an initiative to develop new health industry business models for the future.

Before joining BCBSF in 1988, Sellers was Vice President and Chief Operating Officer of U.S. Healthcare's HMO Florida. Previously, he served as Executive Vice President for Riverside Hospital in Jacksonville.

Sellers earned his Bachelor's degree from Jacksonville University and his M.B.A. from the University of North Florida. In addition, he has completed the Executive Healthcare Management Program at Duke University and the Advanced Marketing Management Program at Harvard University.

Robert Mendes is ehealthxchange's Chief Technology Officer. He began his career in the Health Insurance industry as a Systems Analyst for Blue Cross & Blue Shield of Florida.  Robert was employed at Blue Cross for eight years before starting a Technology Consulting practice.

Through his travels, he has also held the position of Director of Technology for World Diagnostics, a company that re-packaged medical diagnostic products.  Mr. Mendes was instrumental in managing the development of the web portal that was essential to the global expansion of World Diagnostic's international distribution channels.

In 2001, Robert again focused on growing his consulting business and currently acts as the President & CEO of E-basics, Inc.  E-basics is profitable consulting firm that has established a strategic alliance with Microsoft as a Microsoft Certified Partner designing and implementing Microsoft based solutions to both the Small and Medium Business, as well as, Enterprise level markets.

Heliodoro (Helio) De Leon, MD is ehealthxchange's Chief Medical Officer. A graduate of Rutgers College, Dr. De Leon completed his postgraduate specialty training in Internal Medicine at The Mountainside Hospital, an affiliate of The University of Medicine and Dentistry of New Jersey, in Montclair, New Jersey.

Although Dr. De Leon has transitioned from full time active internal medicine specialist to administrative roles since he moved to South Florida in the early 1990's, he maintains an active license to practice medicine in the State of Florida.

In addition to his clinical practice management experience, Dr. De Leon has held senior management positions with corporations that include CAC/United Healthcare, ORNDA Hospital Corporation, Physician Corporation of America and Prudential Healthcare.

Dr. De Leon has extensive experience in quality improvement, leading successful JCAHO and NCQA accreditation processes, critical pathways development, utilization management, network management and development, physician and provider profiling and management, credentialing, financial analysis and strategic planning.

As Chief Medical Officer, Dr. De Leon is responsible for the oversight of the establishment and maintenance of quality standards for the delivery of care and products, as well as for the company's medical and clinically related functions.

Cynthia Bucher-Sellers is our Secretary and Treasurer. Since 2002, Cynthia Bucher has been employed by Gibraltar Bank as their Vice President of Operations for the Wealth Management Division.  She has been employed in the trust banking industry since 1987 in various management capacities of trust administration, operations, compliance and project analysis.  Prior to that she held positions in accounting and auditing.  She earned her BS degree in Accounting from Elizabethtown College in Pennsylvania.  She is also a graduate of the Florida Trust School.

Mario Behr is ehealthxchange's Marketing and Communications Director. With over twelve years experience in advertising, and ten of those as President and Creative Director of Green Dot Advertising, Mario Behr brings leadership and creative guidance to every project handled by the agency.  He has serviced accounts across a wide array of industries including consumer products & packaged goods, boating & sport fishing, finance, travel & tourism, B2B, publishing, health & medical, telecom & IP telephony, the professional video production market, and sports, as well as creating displays and exhibits for museums and theme parks. A native of Germany, he is fluent in English and German, along with a general understanding of Spanish.

He has created persuasive and effective advertising and sales support solutions that help companies achieve their sales objectives and evolve their brands. With experience in almost every conceivable medium including Internet, Print, Radio, TV and Direct Response, he is able to conceive and develop integrated campaigns that deliver a powerful and persuasive message to the targeted audience.

Mario has provided creative solutions for corporations such as Sony Latin America, Sony Recording & Energy Latin America, Ryder System, Maytag International, Motorola, Mercury Marine, SeaVee Boats, Hook & Tackle Outfitters, Playboy TV Latin America, C.B. Richard Ellis, Miami Today, Latpro.com, Ybor City Brewing Company and Enaca International.

Terry's undisputed expertise offers a great deal to ehealthxchange, and a natural solution to the demands of business today, leadership, motivation, organization, planning and the effective use of personnel and technology. Terry today brings a breadth of industry exposure to ehealthxchange offering the “best in breed” solutions to organizational design, process engineering and operational efficiency that will ensure the success of ehealthxchange in the challenging, and ever evolving landscape of modern business.

Kim Brew brings 29 years of healthcare industry experience. She entered the healthcare industry as a registered nurse. As her responsibilities grew she became responsible for a 14 bed Intensive Care Unit at a large tertiary care hospital. Later, she expanded her experiences into the managed care field. During this time, Ms Brew has worked for companies such as US Healthcare where she introduced and implemented the concept of using home care as an alternative to inpatient care to physicians in the State of Florida providing a cost saving of 2 -3 million dollars each year.

She has also held the position of Vice President of a hospital owned HMO. This was a start-up company where she gained experience working with the state regulatory agencies and developing a complete medical delivery network. Ms Brew has also owned a healthcare consulting firm which developed and marketed products and strategies for hospitals, physicians and employers to work cooperatively to control healthcare costs. She developed a managed care educational program for hospital administrators and physicians throughout rural South Georgia. This resulted in building coalitions and strategic partnerships between the community hospitals and secondary and tertiary care hospitals. They formed a 12 hospital 750 physician regional managed care network which provided healthcare to the employers throughout South Georgia.